Abstract 
“9 out of 10 start ups fail” is an often quoted statistic in business and management.

Whilst the actual proportion can be debated, there is no question about the fact that the majority of start-ups fail in the real world. But why?

This colloquium will address the challenges and methods involved in the innovation and entrepreneurship process, from the initial idea and the problem it will solve, through to the refinement of the solution, scale-up and delivery as well as planning and execution.

The simplistic notion that the key to innovation and entrepreneurship is just coming up with a brilliant idea needs to be dispelled. However good an idea may be, the process of analyzing and market-testing the opportunity and coming up with a viable business model, needs to be systematic, iterative and evidence-based. Intuition by itself will not do!

About the Speaker
Dr Rossides is the owner of MASMI Research Group, an international research company with offices in 10 countries and the Chairman of the Advisory Board and co-owner of DigitalMR, an international digital marketing insights firm, based in London. He is also Senior Advisor to the Board at The Cyprus Institute, where he oversees, among others, knowledge exploitation and innovation activities.

In addition to owning three companies, Dr Rossides has lead, during his CEO career, more than 15 mergers and acquisitions.

Until July 2014, he was CEO of Medochemie, a global pharmaceutical company, prior to which he held senior management positions at three international companies: CEO of MASMI Research Group (2007 - 2012); CEO of Synovate’s Europe Middle East and Africa region as well as its Global Head of Solutions (2001 - 2007); CEO of MEMRB Research Group (which was acquired by Synovate) where he worked for nearly twenty years.

Prior to his managerial career, Dr Rossides was Senior Research Fellow at Kyoto University, where he received a Doctor of Engineering degree. A Fulbright and Mombusho scholar, he also received senior management training at MIT’s Sloan School.

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